Cannes, February 3, 2014 - Midemlab, the international
pitching competition for ground-breaking startups and app developers in the digital music space today announces its winning
Presented by Pepsi and Vivendi, the awards took place as part of Midem, the leading international business event for the music ecosystem, 1-4 February, Cannes, France.
30 finalists, selected by UK digital consulting company Music Ally and French specialist open innovation consultancy bluenove, pitched
their business model to aninternational
jury made up of leading
entertainment executives, venture capitalists, entrepreneurs, incubator specialists and innovators in the digital media
Category 1: Music Discovery, Recommendation and Creation
Nagual Sounds (Germany)
Nagual Sounds developed a unique software and holds the patent on the technology to transform
any kind of data into tonal music. The body movements of a person in front of a 3D camera provide the data input. Every move gets
translated into music - in real time! It's not just controlling effects but actually generating personalized individual music, full of rhythms, harmonies and melodies, produced live by the dancing person.
Category 2: Marketing and Social Engagement
Starlize by Mobile Motion (Germany)
Starlize is an app for smartphones, which enables teenagers to easily create personalised
music videos of their favourite stars. While the music is playing, users can perform and dance in front of the camera. Starlize
automatically creates a high-quality music video combining the song of the artist and the video recordings of the user. The automatic
process includes rearranging the recordings and adding various filters and effects. Finally, users can share their masterpiece on all
common social networks. In the app, there will be a limited number of free songs - additional songs can be bought via In-App-Purchases.
All videos will be hosted on YouTube and be monetized via the YouTube Partner Program.
Category 3: Direct-to-consumer Sales and Content Monetisation
Weezic (France) (France)
Weezic introduces the Augmented sheet music®, the
new digital standard for both musicians and publishers. It’s a smart, interactive and connected sheet music available on any device
thanks to html 5 technology. The augmented sheet music reinvents daily practice for 250m musicians with automatic page turning,
customizable and synced HD play-along tracks as well as gamified real-time polyphonic assessment. It is also a revolution for publishers
as any paper sheet music can be turned into an augmented version without any graphical loss. Besides, the augmented sheet music is
distributed at the same price as the paper version: it’s an easy switch for both musicians and publishers. Video, recorded music and
books have already started their digital revolution. Music practice has now joined the movement, with Weezic and the augmented sheet
Vivendi “Coup de
cubic.fm is a social music platform aiming to
connect Deezer and Spotify within a single global network. With a unique approach, the service enables users to “cube” (contribute)
songs, and listen to activity/genre-based radio stations that are algorithmically created from this user-generated data. Users build their profiles or get
reputation based on their listening and sharing habits.
The Vivendi "Coup de Coeur" winner has been awarded by a jury of Vivendi and Universal Music
Group senior management and will be given privileged access to the group's subsidiaries.
In preparation for their pitches, finalists had the
opportunity to gain valuable insight into how to make their services more palatable to the entertainment industry through personalized
coaching from globally-recognized mentors brought in by Pepsi.
Midemlab features the most innovative startups operating in the entertainment field and
proposing the latest digital innovations that help music executives, artists and brands to engage and monetise audiences. Follow live
coverage of the pitches on our Midemblog here.
Bluenove, Music Ally, 21212 Digital Accelerator, BITKOM, China Accelerator, East West Digital
News, FrenchWeb, Media.net, Music 4.5, Music Business Association, Rude Baguette, StartupBootCamp, Technode, UP Global and Wayra are
partners of Midemlab.