ROYAL MONACO WEB MAGAZINE
Charlotte Casiraghi, Testimonial di Gucci
Charlotte Casiraghi 'embodies the spirit of Gucci'
The Italian fashion label Gucci yesterday launched a new campaign featuring Charlotte Casiraghi as its main face.
In a series of photos and a video promoting the label's new "Forever New" advertising campaign, Ms Casiraghi is photographed in what may be her most natural
setting: a horse stable. The photographs were taken by Peter Lindbergh, and feature Charlotte with her horse, Carryduff.
The advertising campaign was orchestrated by both Gucci’s Creative Director, Ms Frida Giannini, and Ms Casiraghi.
She said she feels "great synergy" working with creative director Frida Giannini. "We all shared the desire to make it something special.
And the 25-year-old, who has inherited her style from her mother Princess Caroline and grandmother Grace Kelly has described the collaboration as “very exciting”.
According to Frida, Charlotte “embodies the spirit of Gucci in true elegance.”
The partnership started because both ladies are passionate equestrians.
"She's a wonderful ambassador for the sport," said Frida who already designs her showjumping wardrobe. “While designing for her equestrian line, I learned to appreciate her innate skill at combining family traditions with an exceptional modern attitude."
The campaign will run for two years, with Charlotte to be shot by four of the best fashion photographers.
“I find it very exciting to have the opportunity to work with some of the best photographers in the world in honour of Gucci's heritage",said Charlotte who has been associated with Gucci for several years, wearing a custom-designed riding wardrobe in her equestrian competitions. She has also participated in the International Gucci Masters, held annually in Paris.