A World of Excellence 10th Anniversary
Cannes Film Festival Press Conference and Cocktail Party
On May 13th, 2016, Shanghai Hantang Culture Development Co., Ltd. will hold a press conference and cocktail party to celebrate the 10th anniversary of its program, A World of Excellence.
A World of Excellence premiered in 2006. It is China’s first weekly documentary series devoted to luxury brands, foreign cultures, music, arts, and personal biographies. It covers a wide range of subjects such as watches, jewelry, haute couture, hotels, yachts, cars, and tourism. All planning, filming, production, and distribution is done in-house.
For ten years, the program has created content that appeals to people of all backgrounds with great respect for the cultural aspects of its source material. It has participated in and witnessed the development of luxury brands in China. Today, the program has an audience of more than 1.3 billion people.
A World of Excellence has created a special 10th anniversary episode for Cannes Film Festival, saluting filmmakers and promoting the seventh art to the Chinese audience. Hantang would like to introduce its guests to its movie-quality documentary series. The new documentary film project Icons will also be officially launched. The series will focus on European culture, exploring the commonalities between societies.
The Cannes Film Festival is the first stop of A World of Excellence’s 10th anniversary tour. It will also make stops at the Salzburg Festival and Monaco Yacht Show.
About Hantang Culture
Shanghai Hantang Culture Development Co., Ltd. was established in 2003. It is committed to creating a comprehensive cross-media platform to interpret the luxury world through the lens of Chinese culture, and to promote East-West cultural exchange. Hantang has reached filming agreements with the governments of France, Monaco, Switzerland, Austria, Germany, Italy, New Zealand and etc.
Hantang Culture produces A World of Excellence (documentary) and The Ultimate Luxury (news report). The company has coverage of all of China through almost 50 TV channels, 50 airports, 7 major airlines, and digital platforms.
In November 2013, Hantang Culture inaugurated the annual Hantang International Music Festival, a nonprofit project to promote classical music. In 2014, it established the “Hantang Culture Young Artist” designation. In 2015, it partnered with the Salzburg Festival to promote cultural exchange and the development of young artists.